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Wednesday, October 16 • 2:35pm - 3:15pm
Panel Discussion – A reality check for mobile

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Moving to a mobile centric omni-channel model offers many gains, but the reality is that its hard to do, costs a lot of money and no one really knows what the benefits are going to be. Our panel of experts shares their experiences of making mobile work, linking data to get an holistic view of the consumer, the role of mobile marketing, where mobile payments fit and how they assess the ROI on what they do.

Panelists include:

Jonathan Wall, Shop Direct Group
Sue Eagan, Director Mobile & Tablet E-Commerce, Harry & David, 
Paul Jackson, Multi-Channel Development Controller, Argos
Peter Briffett, Managing Director, LivingSocial UK & Ireland

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Peter Briffett

Managing Director, LivingSocial UK & Ireland
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Sue Eagan

Director Mobile & Tablet E-Commerce, Harry & David

Paul Jackson

Multi-Channel Development Controller, Argos
avatar for Jonathan Wall

Jonathan Wall

Group E-Commerce Director, Shop Direct Group

Wednesday October 16, 2013 2:35pm - 3:15pm BST
The Industry Novotel London West 1 Shortlands, London W6 8DR

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