Moving quickly to adopt mobile and in-store channels presents many challenges to retailers. More content to manage, more channels to market, more analytics to review, more operational issues, more technical challenges, more people, more training, more cross-functional team working to get cross with…. As large multichannel retailers focus on maturing and trading their digital estate, Ashley Payne asks: “Do we really need to punish ourselves in the pursuit of new channels?”
Speaker: Ashley Payne, Head of Online Trading, Debenhams
