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Wednesday, October 16 • 11:20am - 11:50am
Stream Keynote: Tailoring the online journey to create a personalised customer experience

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How are cutting-edge retailers using advanced search and merchandising solutions to deliver an online customer experience that is not only tailored, intuitive and dynamic but also saves valuable merchandiser and marketer man hours? This session demonstrates how, through the use of real-time behavioural analysis, online retailers can deliver relevant content (products recommendations, navigation and even ads) – in context, leaving staff to spend their time understanding their customers’ needs through actionable intelligence and optimizing the customer experience.

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Johan Sävenstrand

Ecommerce Manager, Ginza AB

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Stream 1 Sponsor

Wednesday October 16, 2013 11:20am - 11:50am BST
The Customer Novotel London West 1 Shortlands, London W6 8DR

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