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Wednesday, October 16 • 11:20am - 11:50am
Stream Keynote: Stop sending email messages… start sending multichannel messages that matter

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Please don't get us wrong - email is, and should be a pivotal part of all effective revenue driving marketing strategies. But what really gains results is the delivery of the right message at the right time via the right channel. What would the return be if you combined multichannel to create campaign messages that matter?

In this session we will cover multichannel tracking, how to easily analyse 'big' behavioural data and how to automatically output the right communication via the best channel, whether that be web, email, direct mail, social media, etc.

Key Learning Points include:

Track - easily track multiple channels (web, email, social, SMS, store, location)
Analyse - automatically analyse & process behavioural data
Communicate - automatically output the right communication via the best channel

Speaker: John Watton, Senior Director – Marketing EMEA, Silverpop

avatar for John Watton

John Watton

Senior Director Marketing EMEA, Silverpop

Wednesday October 16, 2013 11:20am - 11:50am BST
The Business Novotel London West 1 Shortlands, London W6 8DR

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