The home of board level conversation for multichannel retail.
Back To Schedule
Wednesday, October 16 • 11:20am - 11:50am
Workshop 4: How to capitalise on the growth of mobile in store. Gain insight and question leading retailers on their in-store digital strategies (Portaltech Reply) LIMITED

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Limited Capacity seats available

Today’s customer wants to have full control of when and where they make their purchasing decision, whether at home, online or on the go. Today over 68% of shoppers come armed with ‘a crowd’ via their mobile phone. Purchases are not made ‘alone’; customers research online, send pictures to friends and family, read reviews and compare prices all whilst in-store or browsing sites on their tablet or smartphone.
This behavior marks a ‘new customer’. To connect and build loyalty with this ‘new customer’ retailers need to have an ongoing conversation with their customers so they can better understand their needs and hopefully drive future purchases.
In store is where retailers can really bring ‘the conversation’ to life. Retailers are testing technology in store, opening ‘concept stores’ and integrating mobile into the multi-channel experience while also listening to and conversing with customers across all touch points.
Come to this session to understand how technology can help retailers build trusted relationships and continue the conversation and hear real life examples of what retailers are doing.

Mark Adams, Partner at Portaltech Reply
Julian Douch, Associate Partner, Open Reply
Panel session with Portaltech customers in the Grocery, Fashion and Telco industries.

Who should attend:
Digital and Marketing Executives from retailerseCommerce Managers / DirectorsIT Architects / CIOs /

About Portaltech Reply:
Portaltech Reply is the leading hybris Partner with offices in London, Seattle, Milan and Dusseldorf. The company holds Platinum Elite Status and is Global Partner of the Year 2013, 2012 and 2010 with over 30 major hybris projects to its name. Portaltech Reply offers an end to end set of products and services for multi-channel commerce including consulting, commerce platform implementation and integration, mobile and digital design, SaaS and on-premise warehouse management, proximity marketing, mobile payments and Cloud based hosting on the Amazon platform wrapped in a full managed service from one single supplier. Portaltech Reply clients include British American Tobacco, Bunzl Group, Costco Wholesale, Delhaize Group, Iceland Foods, Monsoon & Accessorize, Office Shoes, O2, Phones 4u and TUI Travel.

avatar for Mark Adams

Mark Adams

Partner, Portaltech Reply
avatar for Julian Douch

Julian Douch

Associate Partner, Open Reply

Wednesday October 16, 2013 11:20am - 11:50am BST
Workshop Room D

Attendees (0)